When good books go well

Oh poor neglected bloggie. Days rush by, moods are up, moods are down and one feels, well, sort of disengaged, virtually, that is...Since several of you - okay, a couple, seem to find the entries about publicity of interest, I have bee thinking about what I could write, after my masterpiece concerning what we can and can't do. Plus, I have a new mac mini and damn, it's SO FAST, GEE WHIZ, I never..
Anyway.
I was lucky enough to work on Eve Pell's downright enthralling memoir, We Used to Own the Bronx. I had a feeling from the start that this book would be a) fun to work on, b) of interest to many, and c) a hit, of sorts. I was right. The book has done very well and Eve also had much success in NYC recently. See her website for links galore.
As a publicist - and this blog's "name" is meant to be humorous but true, too, you get used to people saying no or worse, people saying nothing, when you try to get da media involved. But this time - and trust me kids, it really does happen fairly often - getting coverage was not akin to pulling teeth and banging head against wall. True, Eve is well known and friendly and articulate, but even so, in the end, it's about content - and timing, to be sure.
When you get to work with a book that hits a nerve - be it fiction or not, there has to be SOME angle, some way to capture the interest of the public and the media.The tricky part - okay, the depressing part - is that often we work on books that are extremely well written, deserve lot's of attention, have some cultural relevance, etc etc - but because they fall into a nebulous gray area - not topical, to literary, bad timing, people are just fucking stupid in the media...things don't happen, even though they should...
Eve's book  and its attendant success - at least from my perspective - is what keeps you going. I've always joked that I live vicariously through my cleints - but guess what? When it comes to the 9-5  (okay, 9-4) life, it's all too true.